This year, we managed to grow and gain a budget big enough to expand our team. We’ve opened more online marketing departments and worked out more opportunities to cooperate with our current clients. A larger budget means more social media profiles which then means more realized campaigns.
Social media is one of the key channels for promoting products in your business online. There are many e-commerce businesses investing a lot into this particular channel, forgetting that the path to conversion is a bit more complicated. It is not about just being there and putting up some ads to reach your target audience.