The intent of your potential buyers and the visitors of your website is an important part of marketing. Before launching a marketing campaign, it’s always good to have a look at not only your target groups but also at the things that may interest potential buyers and also at their buyer intent.
Social media is one of the key channels for promoting products in your business online. There are many e-commerce businesses investing a lot into this particular channel, forgetting that the path to conversion is a bit more complicated. It is not about just being there and putting up some ads to reach your target audience.