I have to admit that writing a title for an article is seriously the hardest thing to do for me. I believe it’s the same for a lot of other writers, too. You spend so much time doing research for your article, writing and editing it, and instead of just feeling happy and accomplished, you have to create the title! The bloody title that needs to be catchy and interesting so that people will actually click on it and read your article. Here are a few tips on how you can make this process a bit less annoying and make your title more appealing at the same time.
Don’t make your title right away, write the article first
You should still have some sort of working title, of course, but don’t spend too much time on it. The working title is there to help you keep focused on the right topic and not get sidetracked in the middle of your work. Its sole purpose is to give you a hint and some direction. You can create your actual title after your article is finished.
This man “did something” and what happened next… will restore your faith in humanity. Such titles are trash and usually hide very trashy content behind them as well. They make people click, I can’t deny it. It’s your choice how you want to position your business. Clickbait titles are usually cheesy and lying. If you want to be taken seriously, stay away from clickbait and make your titles accurate. People should know what to expect when they click on it.
“How to’s” and numbers work great
Remember, your content should bring value. Usually, you answer some questions your audience has. ‘How to’, ’10 tips’ to do something and similar content might be exactly what your prospects are looking for. You are clear about your content and they know exactly what to expect. If your article contains infographics, a video, a tutorial or template, feel free to add it to your title.
Create 5 different versions of your title
Sit down and brainstorm 5 completely different versions of the title. When you have them, choose the most appealing one and give yourself 10-20 minutes to make variations of it. Let it sit for a while, come back later and choose one or a few finalists.
Get another perspective
Sum up your ideas and ask someone else for their opinion. You need another perspective if you really want to create a title that is also appealing to other people. Ideally, you should ask advice from someone who works in the same field.
- Think SEO when you write. You can always use some plugin and create meta title for search engines and social media.
- Keep it short and simple.
- Be personal and don’t be afraid to address the reader in the title.