Optimization for Browsers
Even marketers will love Midasto! Search engines – such as Google or Bing – are the main channel for online sales. When submitting your static pages, products or categories, you can also customize everything you need to rank higher in search results. Midasto e-shops are prepared for effective content marketing. You can change your URL structure, meta elements and also alternative and 'title' texts for your pictures and links.
Your products can contain pictures, videos, descriptions, and ratings – even from external applications. Inserting and formatting content is simple. The solutions that impact search results, navigation, document structure, etc. are all ready for use.
A Beautiful Custom Design
Do you not have a designer? No problem! You can choose from a variety of templates that can be configured for your e-shop. If you have a specific and unique idea, feel free to contact us and we'll prepare a custom design tailored just for you. After all, design is also a factor that helps sell your products!
Connection to Storage, Payment Gateways, and Accounting Systems
Connections to external systems (payment gateways, accounting programs, storage programs) are always set to suit the individual needs of your e-shop.
The Midasto e-commerce platform offers several extensions you can use. If your preferred program isn't available, we can add it specifically for your e-shop. We support all storage and accounting systems used in Slovakia.
A Smooth Buying Process and a High Conversion Rate
The buying process is an important part of every e-shop. Midasto e-shops have a fine-tuned UX and UI, designed for simple use. Many e-shops make the mistake of having a needlessly complicated and disarranged buying process, which causes them to lose customers, which is why we've taken special care when designing this part of our shop. We offer you a simple buying process that will allow your customers to buy things easily and comfortably. It's also optimized for tablets and smartphones.
Adding Codes of External Services
When it comes to analytics, retargeting, marketing, and web administrations, you'll need to connect your e-shop with a number of external services. Midasto allows you to add the necessary codes to your entire web or only to specific categories.
One Interface for Several Countries and Languages
Would you like to sell your products abroad? Midasto allows you to manage e-shops in several countries through a single administration interface.
Page Redirection
E-shops with hundreds or thousands of products absolutely require the redirection of certain pages because their products are being constantly added or deleted. Midasto allows you to use your menu to easily configure which pages should be redirected and where.
Promotions and Discounts
The basic version of our e-commerce solution also offers a free extension that will allow you to create discounts and discount codes. You may use these discounts however you wish. You may put discounts on specific products, send small gifts with product purchases, offer free shipping or create a promotion where you will give out discount coupons. All of these options are easily manageable through your administrator interface. Midasto also supports the integration of Google Analytics and connection with social networks. You can send newsletters to your customers or manage your banners, all through one simple interface.
Order Management
Your administration interface allows you to manage orders and view statistics. Thanks to our analyses, you'll see which of your products are the most popular among your customers. You can then make use of this information in your marketing activities. Product management is quick and has been tested on e-shops with a large number of various products. You can define your products however you wish, based on your needs and your product files are compatible with data from your storage. If you have any other requirements, we are able to customize your e-shop to suit your needs.
